Afro hip-hop artist OneofAfrica, co-founder of Donedealinternational, opens up to
Icons Africa about his journey from Benin City, his unique sound, challenges in the
music industry, and what’s next for him.
In a world where the music scene is saturated with predictable sounds, OneofAfrica
is carving a lane of its own. Born in the royal streets of Benin City, this Afro hip-hop
Powerhouse is more than just a rapper; he’s a movement. In this exclusive Icons
Africa interview, he dives into his early beginnings, the grind behind the music, the
struggle to build a loyal team, and his vision for revolutionary music that speaks to
the soul of Nigeria and beyond.
Precious Olawumi: Tell us about yourself
One of Africa: I am an Afro hip hop star born and raised in the streets of Benin City and the last child
from the royal house of Nzemanyiri, signed to a label known as Donedeal International, which is a
partnership organization with an American partner and friend, Doneza Smith..I got a lineup of singles
which is out on all music platforms, and I am currently working on my first album release titled:
Ceasers2 Ceaser Gods2 God
Precious Olawumi: What’s it like a day in your life?
One of Africa: A day in my life is typically studio-based because I have a studio in my house where I jump
into creative sessions now and then, and I hardly go out except when necessary or for business
meetings as a music executive. So, in a nutshell, I am an indoor person
Precious Olawumi: When did you start your music career?
One of Africa: I started doing music from childhood, but had my first recording in 2004, back in Sound on Sound studios in Benin City. I was in a group known back then as Mzbreed, and we were a band
then. Ever since then, I have been exposed to recordings in studio life to date. So yeah my childhood
memories are filled with me doing music from an early age of 14.
Precious Olawumi: How did you discover this talent?
One of Africa: I discovered I could rap after much miming of classic hiphop songs from legendary
rappers like 2Pac, Biggie, Heavy D, KRS One, LL Cool J, and many others, whom I listened to, especially
Big Punisher. I dared to put my lyrics down, after reading and miming others I listened to for
a long time. Even though the first song I wrote wasn’t a hit, I’m grateful I took that bold step.
Precious Olawumi: What are the challenges you’ve faced in the industry?
One of Africa: One of the challenges I faced then was building a formidable team, and I would say it’s
still a problem for most artists who are on the rise now. Having a team to represent and carry out
tasks for you as an artist is a big blessing and plus to your career. I am saying this to show others that
without a team you are going nowhere.
Precious Olawumi: Music recognitions are not easy to come by, do you feel well appreciated for the
work you put in?
One of Africa: I feel like I am not appreciated enough, but as I continue to put in more work in music I
will eventually get what I want.
Precious Olawumi: How do you see collaborations in the industry?
One of Africa: I feel there is a lot of enlightenment that needs to be done in order to encourage
collaborations from creatives. Especially as the entertainment in Nigeria is now on global demand,
more creatives need to understand the power of combining platforms to strengthen their reach and
impact. I look forward to collaborating with only those enlightened artists who know and understand
this business of music and not some ignorant artists.
Precious Olawumi: The industry has become very porous with so many people doing the same thing.
What makes you unique?
One of Africa: What makes me unique is my unpredictable lyrical style as well as my tone. I try to just
do music and not get myself accustomed to only one style or vibe. I like to go wild on every beat, and
that brings out a new taste out of each song of mine played at any time.
Precious Olawumi: Who are those you look up to?
One of Africa: I look up to a lot of artists, but top on my list internationally is Tory Lanez, and locally I
vibe a lot to ice prince zamani.
Precious Olawumi: What should we expect from you going forward?
One of Africa: I am working on releasing new singles which would shake the industry. Now, I am
absolutely centred on revolutionary music because of all that is happening in my country, Nigeria. I
feel the need to lend my voice to speak. I feel there’s more purpose to achieve in my life through my
gift than money and fame.
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